For the first time, the new logo represents all ground- and water-source system configurations and is designed to reflect the association's position at the forefront in the drive for quality, durability and consumer outcomes through maintenance of the GSHPA Standards, development of additional principles and protocols (both internal and external through collaborative authorship) and through the delivery of a technical CPD programme. The aim of the GSHPA is to provide the strongest possible sector support for the ground-source and water-source community, end-to-end, supply-chain to end-user.

Bean Beanland, GSHPA chairman, said: "2019 was an exciting year for the GSHPA culminating in visibility and prominence within the sector which we had not come close to in the past. This rebranding exercise is an opportunity to demonstrate our growing strength and commitment to the ground-source heat pump industry at a time when our technology has an absolutely invaluable contribution to make to the UK's goal for net-zero emissions by 2050.

"We are looking forward to the year ahead, indeed, to the decade, when, in continuing to increase our levels of activity, working on behalf of our membership, and for the wider heat pump industry, we will promote and offer the only currently available and proven technology to decarbonise heating and cooling in the built environment. We are responding to increasing public interest in preventing climate change, kindled by Greta Thunberg and David Attenborough, and to growing demands for solutions. We shall continue to press Boris Johnson's government for new heat pump-friendly policies and shall be making the case for a replacement for the Renewable Heat Incentive scheme (RHI) which is set to close at the end of March 2021."