My Drill Store aims to provide an intuitive online shopping experience. According to Boart Longyear, customers can now easily place orders, check local availability, and find detailed information and pictures of a comprehensive selection of drilling products.

The company stated that it has already seen success with My Drill Store as it beta-tested the site with customers in a number of regions.

Senior global product manager, Chris Lambert, said: "We are excited to launch My Drill Store, allowing customers to order products and parts securely and reliably online. Customers can purchase with confidence, knowing they are also fully supported by their local customer service representatives."

My Drill Store's search allows customers to quickly identify the drilling parts they need for their specific requirements. The search includes seven product categories: coring, diamond products, down-the-hole, equipment parts, reverse circulation, sonic and overburden, and top-hammer tools. Expanded search views include part numbers, descriptions, weights and photos.

Desired items are added to an online shopping cart by visually navigating to and selecting products or by typing orders directly into the site's order forms. Large orders can be uploaded as a spreadsheet to speed the process along. Local availability, price and estimated weight of parts can be checked quickly and easily.

Additional features of My Drill Store include smart search functionality, order tracking, visibility to order history, customised ‘buy again' lists based on order history for easy reorders, a quick ‘print quote' button from the shopping cart and access to promotional pricing.